John Reese's Traffic Secrets

By now you may have come across references to 'HyperVRE.com', a website offering a free piece of Windows software that generates 'niche' websites for you automatically. Being in the business, and interested in 'VRE', or 'Virtual Real Estate', I have, of course, signed up for this service and downloaded / tested the free software. Here's what I found.

The software is interesting, and some considerable work appears to have gone into it. However, the complexity appears to be so extreme that it continually falls over on my XP machine. In order to get it to run to completion, I had to move it to my old Windows 98 system, where it took a not too unreasonable 35 minutes to generate a 120 page niche website.

The website was composed of static HTML pages, with references to my adsense code, and a number of RSS feeds relevant to the topic I had chosen. The process of generating the site is fairly simple, follow a dozen or so steps then you will be presented with a batch of html files you can upload to your web server with your FTP client.

There's nothing particularly difficult about the steps, you just enter a list of keywords (or select them from a file) and choose various other things such as RSS feeds, font colors and so on, then click the button to generate. After uploading to the web server, I could see the pages pretty much as they had looked on my windows machine, and the RSS feeds filled as expected.

So far so good. I then noticed something interesting - constant references to a site I am familiar with, and completely irrelevant to the topic of my niche. Upon further investigation, I discovered that you can 'brand' your copy of HyperVRE and give it to people. When they use it, the software 'secretly' (as it says on the HyperVRE website) inserts this affiliate's link all over every site you generate. Investigating further, I discovered that this MLM idea seemed to be the reason the software was free, as the owners of HyperVRE embed their websites in the generated html code too, as a quick check at the whois proved.

To make matters worse, my 'packetsniffer' alerted me almost immediately that the HyperVRE software itself was sneakily monitoring me - passing both my niche topic, keyword list, and other information back to the HyperVRE server whenever an internet connection was present - in other words, it was loaded with spyware.

There may be a way to disable the spyware, there may not. Of equal concern is the fact that the generated site had a HUGE footprint, no matter which one of the free 27 templates I chose, meaning that Google and other search engines would have no problem at all tracking down these generated sites and automatically banning them, together with my adsense account. The RSS feeds would also be a problem, as would the random definitions and articles - duplicate content on PR0 sites isn't good news, especially if the 'viral' idea embedded in it kicks in and large numbers of people start using it - obviously the owners have no control over who ends up with a copy and generates millions of spam pages with it.

So - pros:- It's free. Cons:- Pretty much everything else. Use it at your own risk, is my own personal opinion, and I would certainly not consider adding it to my arsenal. Oh, one final point, use a disposable email address for the contact when you sign up - the quantity of spam from HyperVRE is unbelievable, as is the attempted upsell to the 'silver / gold' edition.

By John Reese

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Get The Free Reese Report NOW: John Reese Shows You Exactly How to Make Big Money Online And Start Profiting From Your VRE Immediately. Free Issue! For A Very limited Time You Can Download A Free Copy Of The Most Valuable Internet Marketing Publication Ever Created...

Tags: Adsense Google Online Internet Marketing Advertise Publisher Blogging Blogger Secrets Niche Tip Tips Money Making VRE Wordpress Empire Virtual Real Estate Website

Hello my dear,

in my recent posts i adviced you to download the free Reese Report and i hope you really did it.
If not, here's the direct download link again:

Free Reese Report - Build Your VRE Adsense Empire

Now let me tell you why I think you should get this free report:

• First of all: The Report is written by John Reese and therefore you're in the best Marketer's hands one could ever be. His stuff works and he definitely knows what he's talking about.

• I bet you don't want to miss out on some extra cash that you could be earning right now if you had read the Report already. The earlier, the better!
  

• Build a passive Income stream and make money from the comfort of your home

• Don't believe the hype out there - John is the right Person to learn from! He tells you exactly how he made 500000$ a year from Adsense only (imagine his affiliate comissions).
  

Now I could go on and reveal his secrets right here on my site, but why should i do that? Reese tells you his VRE Secrets step by step (the report comes with a 20 minute free video also) laying out everything on a silver plattern. I couldn't have done it better.

I hope you'r gonna like it and also appreciated my (free) resources so far. There is no need to buy expenisve Marketing Courses - You just gotta research the web harder and you may find some valuable Information(and save you some cash).

You can always buy a more expensive Marketing Course after you made some money. You see, I want you to keep heading forward towards your goal. I'm not gonna tell you that you need to buy one more course to get going. Now is the time!

Good Luck!

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Get The Free Reese Report NOW: John Reese Shows You Exactly How to Make Big Money Online And Start Profiting From Your VRE Immediately. Free Issue! For A Very limited Time You Can Download A Free Copy Of The Most Valuable Internet Marketing Publication Ever Created... Click Here

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Adsense Video Free Traffic Niche Internet Marketing Advertising Reese Report Vre Virtual Real Estate Free Web Site Traffic

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Hello my dear aspiring Entrepreneur,


Today I have something really special for all John Reese/Traffic Secrets Fans. You can now get a very valuable Interview with John Reese (pdf) for free! Let me just list real quick what you're gonna learn when reading through this Interview:

• Testing & Tracking - Why it is the key to easily beat your Competitors

• The Real Secret To Online Success

• Why E-mail is CRUCIAL To Your Online Success
  

• The #1Reason Why Pay Per Click Traffic Is So Important

• Outsourcing
  

• Automating Your Business
  

Here's the download link (right click & safe):

Interview with John Reese

Maybe you were already thinking about purchasing The Traffic Secrets Course but you can't afford it due to the high Price Tag (1000$)? Still, you don't wanna miss out on some really valuable Information provided by John Reese, right? Then this is for you! Congratulations, this is gold in your hands IF you act upon it . Only then will you be succesful with it.

However, try to grab your free copy of this Interview as I think that virtually everybody can profit from it.

You can either download it dirictly through this Link : Interview with John Reese

OR (what i suggest): Read what Alice herself has to say about John Reese at her homepage FIRST: Alice Seba's Interview with John Reese -Homepage

Enjoy! :-)

Technorati tags: John Reese Free Reese Traffic Secrets Internet Marketing Advertising Interview Alice Seba Course ebook report free traffic

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Welcome To My John Reese Blog!

John Reese is no doubt THE expert when it comes down to Internet Marketing and in particular to Traffic Generation.

I did my homework and went to find out all there is to know about this amazing man and I've certainly found interesting Things indeed - Let me tell ya...

First of all I love John Reese for what he is and his unique content. He stands out of the rest of the crowd and actually overdelivers his customers.

I bet there are many folks out there that totaly agree with me.
However, I've spend quit some time researching on John Reese and found the information pretty helpful!

So I thought why not create a blog and share my insights so that everybody could profit from it. Now: i hope you realize when reading through the valuable content on John Reese that this is a huge Time Saver. I already did the research for you.

I hardly think there is a site out there that delivers so much content about one particular expert (such as John Reese is) Well, here's what you will get from this blog:

• Resources recommended by John Rees
  
• Articles posted by John Rees
  
• John Reese 's Products that will blow your mind!
  
• And much more to come...lot' more...

Enjoy and loads of Fun by the way! :-)

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Get The Free Reese Report NOW: John Reese Shows You Exactly How to Make Big Money Online And Start Profiting From Your VRE Immediately. Free Issue! For A Very limited Time You Can Download A Free Copy Of The Most Valuable Internet Marketing Publication Ever Created... Click Here

Wondering how the man actually looks like? Well, if you never saw him before -That's him.

So what you think ladies? Handsome guy isn't he? :) Just kidding, have fun blogging and enjoy the rest of your day!

No matter how many times I see it happening, I’m constantly amazed at the number of people who are literally throwing money away by making incredibly simple mistakes when they sell items in an online auction. Over the last seven years, I’ve been making a great living buying and selling products on eBay and other online auction sites, and I’ve perfected a technique that pretty much guarantees anyone can start making a profit right away.

That technique starts with avoiding mistakes like these -- mistakes I’ve seen people make every day for those same seven years. If you’re doing any of these four things, you’re leaving money on the table with every single item you sell.

* Listing an item at the wrong time. It’s a proven fact more buyers browse Internet auction sites on Sunday evenings than any other time during the week. If your auction is scheduled to end at any other time than Sunday evenings (specifically between 9 p.m. and 11 p.m. Eastern time), you’re not getting the maximum exposure for your auction at a time when people are most eager to buy. * Not giving your photos the attention they deserve.

There are two common mistakes people make with the photos they use to entice buyers on eBay. One is not having enough pictures to accompany your item’s description. Over the years, I’ve learned pictures of your item are one of the most important components of your sales page. (There are many reasons for this, but I don’t have the space to go into much detail here.) Multiple pictures from various angles will ALWAYS help you get higher bids for your products. The second mistake is not making sure the pictures are up and running on whatever server you’re using BEFORE you list your item

. How many times have you been browsing an auction site and seen a blank box where a picture of the item should have been? That’s a seller who’s losing money because of a very simple, and very common, oversight. * Using "Las Vegas style" listings. I’m sure you know what I’m talking about here. A Las Vegas listing is one that uses all kinds of flashing animation, multicolored text and other bells and whistles in an attempt to entice bidders. In fact, it does just the opposite. Listings like these are distracting, hard to read, and will always discourage people from bidding, resulting in a lower final sales price. The descriptions that you give of your item on your sales page ARE NOT designed to get a buyer’s attention (you already have that if they’ve clicked on your listing in the first place

). They should be designed to get someone to actually place a bid. * Using a reserve. Using a reserve to guarantee that you’ll get a minimum price for an item will absolutely kill your auction. Trust me, I’ve seen it happen too many times to not accept this as a given. In fact, I often use other seller’s auctions that have a reserve as a way to pick up items at ridiculously low prices that I can sell "the right way" for a huge profit a few days later -- but that’s a different article altogether. For now, just realize that nothing scares away potential bidders better than seeing the "Reserve Not Yet Met" tag. If you’re truly concerned about a minimum price, simply set your starting price a little higher. John Reese has been actively involved with online auctions and eBay since 1996. Mr. Reese has written several articles on the subject and has recently created the "Internet Auction Secrets" Video for teaching others how to start, run, and manage a successful online auction business from home.

His 2-Hour Step-By-Step Video comes with access to a "Student's Only" web site where his students can keep up with the latest tips, tricks, and techniques. You can learn about how *you* can become one of his students at: http://www.auctionsecrets.com NOTE to Editors: Feel free to join our affiliate program and substitute your own affiliate link for our URL in bio box. Go to http://www.auctionsecrets.com/affiliateprogram.html

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Get The Free Reese Report NOW: John Reese Shows You Exactly How to Make Big Money Online And Start Profiting From Your VRE Immediately. Free Issue! For A Very limited Time You Can Download A Free Copy Of The Most Valuable Internet Marketing Publication Ever Created... Click Here

Hi There,

I just wanted to remind you that there is a Free Reese Report available and just waiting for you to be picked up. The Report containing lots of valuable marketing tips is something you definitely don't wanna miss. Trust me on this one :) This is what you will learn ( Remember it's free):

• How To Build Your Own VRE (Virtual Real Estate) Empire And Reasons Why You Should Start Now!
• How To Find Profitable Niches.
• How To Boost Your Incoe With Adsense - The Real Way!
• And Much More...

Make sure you grab your Free Reese Report as long as it is available and stay ahead of your competitors. Good Luck!

P.S I want to thank you for reading my Blog and wish you all the best! You can get your Free Reese Report here: Free Reese Report

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Get The Free Reese Report NOW: John Reese Shows You Exactly How to Make Big Money Online And Start Profiting From Your VRE Immediately. Free Issue! For A Very limited Time You Can Download A Free Copy Of The Most Valuable Internet Marketing Publication Ever Created... Click Here

Labels: Free Reese Report

I have really enjoyed helping other entrepreneurs, and I will continue to teach people how to succeed online -- which is why I started MarketingSecrets.com.

Here are a few things that I recently shared in my first ever formal seminar presentation:
1. All of your marketing online must be designed for IDIOTS.

A lot of people laughed when I showed them a slide saying how the "secret" demographic for Internet Marketing success was that 98% of people online were idiots. But it's the truth.
In order to achive maximum RESULTS you must design your marketing so a complete idiot will know EXACTLY what you want them to do.

Don't create pages with a bunch of OPTIONS for people to take. Give people 1 or 2 options. Period. The more options, links, buttons, etc. you give people, the more likely you are to not have prospects take the desired actions you want them to take.

Internet Marketing success (just like Direct Marketing) is all about one thing -- RESULTS. Nothing else matters.
So your task is to get your prospects to do what you want them to -- click a certain link, download a particular file, or get them to submit a form -- like an optin form, or an order form, or a survey.

But in order to get the MAXIMUM number of prospects to take that "call to action" that you want them to take, you must make it BRAIN DEAD SIMPLE. If you do, you'll get more people opt-ing in. And, oh yeah, you'll also get more orders.
Now I know what you're thinking...
"John, this is common sense."

Yes, it is. But you know what? 99% of marketers online are currently using marketing that's too complicated.
They are also trying to use too much GUESSWORK to run their businesses. Which leads me to something else I shared...
2. The *Real* Internet Profit Formula is this:
Part 1: YES or NO Part 2: MORE or LESS

That's it. Game. Set. Match. That's the entire formula for Internet Marketing success.
I know you probably want to be told it's some other "magical" formula that's more complicated, but it's not. That's *THE* actual formula to make as much money online as you want.
Here's how it works...

Every "call to action" you want a prospect to take (such as clicking a link, downloading a file, or submitting a form) must be tracked. The result of that tracking everytime will be YES or NO. "X" number of people did take that call to action, and the rest did not.
If you take the total number of unique "YES" calls to action, and you divide them by the total number of unique visitors to the web page where the call to action was you get a CONVERSION RATIO.

For example, if 100 people visit a web page where you have an opt-in form, and 10 people opt-in, your "conversion ratio" for that opt-in form is 10% (10/100).
Got it?
Then here's Part 2 of the process...

Now you create a slightly modified version of the web page where that opt-in form is (maybe you giveaway a different bonus if people opt-in, or call your ezine something else as a test, or use different colors on the page, etc.) and you run a SPLIT-TEST.

A split-test is simply where you will take your web site traffic and equally distribute them to two different web pages -- like the two opt-in pages, in this example. One is your original page, the second is the slightly modified version. It's basically like sending "every other" visitor to the other page. (I'll explain HOW to do all of this in a moment.)

You will track the results on each of these pages separately. When the results are in, and you calculate the "conversion ratio" for each, you will have a WINNER.
One of the pages will create MORE results ("YES"s) and the other page will create LESS.
You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.
I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.
Ok, so HOW do you implement this?

Well, to be perfectly honest with you, there isn't a 100% "perfect" service that I can "highly" recommend you use -- because the existing ones have some problems that keep them from being 100% accurate.

But for now, using "something" is better than nothing. I recommend checking out "Clickalyzer" at: http://www.clickalyzer.com
You can use this service to start tracking the results of calls to action. You simply paste a little bit of code on the page where the call to action is, and then some other code on the "thank you" page of that call to action (or whatever page you serve next to people after they take the action).
This code simply creates a hidden "counter" that you can then take those numbers and do the math on to figure out your conversion ratios -- as I described above.
I'm not sure if Clickalyzer will allow you to run split tests or not -- I haven't used their service in ages. It didn't when I had tried it.
If that's the case, you should check out Marty Foley's "Split Test Gold" script at: http://profitinfo.com/catalog/v4/

Marty is a great marketer. I have known Marty for years. He has some other great stuff you might want to check out on his main site: http://www.profitinfo.com

I, personally, use my own proprietary technology (that I had programmed for my own use) to do my testing and tracking. What I use is quite a bit more powerful than what's currently available for marketers to use.

However, I *will* be allowing others to use my testing and tracking "system" very soon! I've had many of my Internet marketing friends BEG ME to come out with a service with it, so I am *finally* going to do it.

I will be launching this new service very soon. It will allow you to EASILY track, test, and improve on all of your marketing results automatically.
I will email you as soon as it's ready to go.

I honestly believe that "Testing and Tracking" is 90% of the equation for making money online. I can't stress how important it is.
And on another note about testing and tracking, here's a BOMBSHELL I dropped during my presentation...

3. Header graphics almost always HURT conversion rates!
This was a big shocker to the crowd.
I discovered this myself after testing some different things. (I test stuff like mad.)
I finally decided to run a true split test with one of my sites to see how a version WITHOUT the header graphic would do against the original version. Almost all marketers online are using pretty header graphics across the top of their direct marketing "mini sites" -- myself included! I just "assumed" someone had originally TESTED it and found it to produce more sales than just having a sales letter with no graphic.

I was wrong -- and so are thousands of other people that are using header graphics on their sites right now.

RESULT: The version without the header graphic produced 37% MORE SALES!
Yes, 37% more sales. That's a HUGE difference. In fact, I was kicking myself for not having tested this before. I can't imagine (I don't want to think about it) how much money I lost because I had a site designed like other people's mini sites.
But maybe this was a FLUKE? Maybe this was just the case with *MY* site. Maybe my header graphic was too ugly, or too distracting, or the filesize was too big? Maybe it only made a difference in MY case.

So I picked up the phone and gave my close friend Stephen Pierce a call. I ask Stephen to do me a favor and run a test for about a week -- I knew that he was getting tons of traffic to his "Whole Truth" site everyday and would be able to get conclusive results of a test very quickly.
Stephen agreed and began running a test of the same version of his site but without a header graphic.

RESULT: The version without the header graphic produced 50% MORE SALES!
50 PERCENT!
Do you think Stephen was HAPPY about this? :-)
This one simple change is going to produce THOUSANDS of dollars in sales (each month) that he would not have been making.

You can see his current site at: http://www.the-whole-truth.com
This is the POWER of testing and tracking.
BUT I STILL WASN'T TOTALLY CONVINCED...

I still wasn't 100% sure that the "No Header" test was conclusive. I wanted MORE PROOF.
So I called my buddy Armand Morin on the phone. As you may know, Armand actually sells a popular product called, "Header Generator"! This great product produces beautiful graphic headers for people to use on their sites.

As you can imagine, Armand wasn't totally excited to hear the news I shared with him about my test and Stephen's test. But you know what? Armand's response was the same response of any great marketer...
"I need to test it right now!"

Even Armand understands that it's not about ego and that it's all about RESULTS. He just wants to use whatever will make him the most money!
So Armand ran a split-test with a header version against a no header version. He had just released a new product, "FlashPal Generator" (www.flashpalgenerator.com) and decided to test it on this site.

RESULT: The version without the header graphic produced...
Are you ready for this?
400% MORE SALES.
Yep, FOUR HUNDRED PERCENT!
Now, this "No Header" vs. "Header" design issue may not be the same for all sites. There might be some sites that look more professional with a header and that allows them to sell more than maybe a version without a graphic header. Our tests consistently showed the version with no header graphic produced more sales, but as with anything TEST IT YOURSELF and go by YOUR RESULTS.

Don't just take my word for it. Test it and see what works best with your site. It's just possible that your site may sell better WITH a graphic header.

The "reason" behind why the no header version outproduces the header version is probably because the HEADLINE (showing the primary BENEFITS) is pushed farther down on the page and people may not even get a chance to read it before they decided to leave.

Some people will only spend 10 seconds on your site before leaving and if they see that header first, that may be all they check out before making the decision to leave.
If people read the headline and get sucked into the copy, they are more likely to continue reading the sales letter -- and thus more likely to BUY.

You know, there's a reason that sales letters that sold MILLIONS of dollars worth or products and services for YEARS in direct mail didn't have a big graphic "strip" across the top like a graphic header. I'm sure with the millions of sales letters that were tested someone tried it and it didn't work as well.

There's a lot we can learn from Direct Marketing masters. Even, though, the Internet is INTERACTIVE, many of the 50 year old + techniques still work today online.

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John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com/
(c)2003 MarketingSecrets.com. All rights reserved.

In a very recent newsletter (two days ago) I wrote to tell you about maximizing the income from your web sites by making sure you use every available piece of "online real estate".
It's time to tell you about another "place" that you can use right now to make more profit from the traffic you are already receiving.
Unless you've been living under an Internet Marketing rock, you've integrated email into your marketing. You have an opt-in list, send emails to your customers, send automated messages -- such as email receipts when someone orders a product from you, etc.
Email messages that you already send to prospects and customers on a regular basis are GOLDMINES for producing additional profit.
Here's how...
It's simple. At the top of many of these emails you can simply add a little text "box" that has a small ad promoting another list, one of your other products, or an affiliate product.
That's right, you can put an AD in many of the emails you already send as a part of your business.
Just create a little box and say, "Today's Sponsor" and create a little ezine-like sponsor ad.
That's all there is to it. You'll INSTANTLY produce more opt-ins for other lists you want to promote, sales of your other products, or affiliate commissions.
Here are some specific types of emails that you can easily ad this "sponsor ad" to:
- "Thank You" emails. Such as confirmation emails you send to all the people that subscribe to your ezine or opt-in list.
- Email receipts. If you aren't already sending an email receipt everytime someone orders from you, you need to. This is the perfect place to promote something else.
- "Unsubscribe" emails. Do you send an email to confirm that someone has been unsubscribed after their request? Why not use that email to hit them with one last offer as they are "on their way out"? :-)
You don't always have to use a blatant "sponsor ad" type of ad. You can also include creative endorsements. Here's an example...
Let's say you have an ezine about copywriting. In the email you send to new subscribers to confirm their subscription request you could include something like this...
"Thank you for subscribing to the 'Copywriting Tips' ezine. You will be receiving your next issue very soon. In the meantime, if you're interested in studying some copywriting techniques, I highly recommend you grab a copy of Yanik Silver's 'Web Copy Secrets' ."
It's just that easy! This is a very powerful and effective technique especially for ezine subscription confirmation emails. People subscribe to ezines to learn more about a specific topic. This is the perfect opportunity to give them some "recommended reading" resources -- i.e. affiliate links. :-)
My good friend, Stephen Pierce, is a fantastic marketer that uses the "Recommended Reading" technique really well anytime he promotes affiliate products. This technique works just as well in emails as it does on web pages.
If you don't yet have a copy of Stephen's incredibly popular ebook, "The Whole Truth", you can get your own copy here: http://www.the-whole-truth.com
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John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com
(c)2003 MarketingSecrets.com. All rights reserved.

You're about to discover something that I honestly believe can CHANGE YOUR LIFE.
This is a concept that drives my marketing. This concept continues to make me a small fortune. Today I want to share this concept with you.
"Crap can make you rich."
Don't laugh. Let me explain.
The beautiful thing about marketing online is that we can achieve RESULTS for anything LIGHTNING FAST.
We can put up some Google AdWords, drive some traffic, and starting getting results in a matter of MINUTES.
I can essentially write a sales letter, include an opt-in form, and create a little infoproduct to sell, all in less than ONE HOUR and have it getting results.
Okay, so the product may completely STINK. i.e. it's CRAP. The sales letter may be nothing but CRAP too. And even if someone DOES order, they'll be getting that product which is CRAP and most likely will request a refund. Heck, after all, I only spent an hour on the entire thing.
But none of that matters. The GOLD is not in the crap itself, the gold is in the RESULTS.
Everything in marketing has a "Cause and Effect" -- everything.
If you put up the WORST CRAP EVER right now on a web site, something WILL happen. And those results are what eventually drives a few hundred dollars a month in profit, and eventually produces several thousand dollars a month, and can eventually create a small fortune.
Okay, so maybe your conversion rate will initially be 1 out of 1,000. That's okay. With enough data that 1 out of 1,000 will become a solid average and that site will CONSISTENTLY produce 1 sale out of 1,000 visitors.
Hey, welcome to a CRAP conversion rate. :-)
Hehe, but seriously...
The point is this. There is tremendous value in a 1 out of 1,000 visitor conversion rate -- no matter what the price of the product is. No matter what the offer is. Why? Because it's GUARANTEED that you can IMPROVE upon it. You can make it better. You CAN get MORE people to buy.
All you have to do is improve your marketing. Test small changes. Try a few little tweaks. Improve it little by little.
Get better and better RESULTS.
Here is something I want you to engrave deep into your brain...
You will NEVER, that's right, NEVER, launch a site or any marketing that will be even 10% of "perfect". You're never going to launch a site that starts pulling a 10% conversion ratio, let alone 100%.
(And before you email me and tell me that a site you launched pulled a 10%+ conversion rate, I'm not talking about the results of a strong endorsement someone did for you. I'm talking about an AVERAGE conversion rate from ALL the traffic sources you point at your site.)
So why are you spending SO MUCH TIME to get that latest project launched? What the heck are you waiting for?
Know this... everyday that goes by without you launching your latest project is a day that you could be using to test and IMPROVE upon what that project produces.
Yes, that means make you more money.
Your project will never be perfect. You could have always made it better. You could have always done this or done that.
WRITE THIS DOWN...
"The biggest piece of crap ever created and launched online makes more money than an almost-perfect project that was never launched."
Is my point getting through to you?
The biggest mistake we entrepreneurs make is trying to make our little projects PERFECT before we are willing to launch them and see what they will do.
This can be the "kiss of death" for our businesses. Because until we launch projects we don't get any RESULTS.
What you need to realize is that RESULTS are the biggest ASSET to your online business. Even the CRAPPY RESULTS.
Because the results are what tells us what is working and what isn't. And believe me, I've probably made MORE MONEY from the results I discovered about things that weren't working, so don't just think it's all about what works.
So learn to produce projects on an ACCELERATED launch schedule. Just get the sucker to the quickest version that will allow you to launch it and start getting ANY results at all. Then spend your time IMPROVING on the results.
Let's face it. Many of our projects FLOP. It just happens. People just won't buy enough of something to make it profitable. So we must move on and work on another project. Get it out there and see if that one starts making money. Repeating the process again and again.
But think about what I just said and realize something. If you KNOW the reality that many of your projects will fail, why the heck are you taking so long to find out?
It's probably the same reason *I've* often delayed things... FEAR.
I'm AFRAID to see my "baby", my special project, fail. But since we've already come to realize that the reality of business is that some projects WILL FAIL, we just need to GET OVER IT.
Put that CRAP together and launch it! Unpolished. Unperfected. Ugly. Yes, I say let the crap fly! (no, not that crap.)
So get your projects launched absolutely, without a doubt, as quickly as possible. Get SOME results. Any results. THEN work on improving whatever those results are to increase your profits.
If you are planning on doing JVs with people for your new product, or rolling out an affiliate program for it, the "JOHN REESE CRAP METHOD" (as I will call it) still definitely works.
Here's how you use it...
You put together your web site and product as quickly as possible. Go jump on Google and buy some AdWords traffic to point at the site. Start tracking the results -- no matter what they are. Make changes and TEST them. Continuously work to improve the results of the site.
When you're able to get the site to a satisfactory conversion level, then and only then proceed with putting together JV deals and really rolling out the product.
You know, the biggest kiss of death for an online marketer can be to launch a product with JV partners WITHOUT having first tested and improved a site's conversion. Do you think your JV partners are going to promote your next project if the initial one completely FLOPS and doesn't make them any money? Absolutely not.
SO USE THE "JOHN REESE CRAP METHOD" AND PROFIT!
1. Create and launch crap. 2. Test that crap. 3. Improve that crap. 4. Make money with crap that eventually becomes non-crap.
Seriously. Don't laugh. This process works. Again and again. It has made me rich.
Learn it. Live it. Love it. Let crap make YOU rich.
-----------------------------------------John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com
(c)2003 MarketingSecrets.com. All rights reserved.

The right answer is something SPECIFIC. It doesn't matter how big the amount is, it matters how specific the figure is. In other words, $5,000,000 if that's what I really wanted.

But that first "big" figure should be more of your "ultimate dream" and not what you will settle for to be happy and live the lifestyle you'd be perfectly happy with. Take it from me, when I ended up making a lot of money, I quickly realized I didn't need anywhere close to a large amount to basically do and buy anything I wanted.

So you need to also answer this question...
HOW MUCH WILL MAKE YOU HAPPY?
And don't get me wrong, I'm not trying to tell you to abandon your dreams of some huge amount of money. You can still grow your business and work towards that, and it certainly can still happen. That's not what this is about. This is about something much more powerful.

So you need to decide on a figure that will make you happy. Such as an annual income that will allow you to live the life you want without having a real job if you still have a job.

Or that next level of lifestyle if you already work for yourself.
Whatever it is you really want, you need to be SPECIFIC about that dollar amount. For me, when I was in debt up to my nostrils, I eventually set that want at $40,000/year for income. I figured if I could just earn $40,000/year I could live a modest life, not be overly depressed about money, and "eventually" pay off my debt.

Setting that goal for me changed my life. Within less than 90 days of setting that realistic and achievable goal, I accomplished it.
Now how on earth did that happen when I spent YEARS trying to make money and was going literally nowhere?
It's simple.

I learned to climb what I call "Mount Profit" starting from the top.
I wrote down $40,000. I then worked the numbers BACKWARDS to figure out how much I would have to earn per month and then per day in order to achieve that figure. Then I figured out how much my product would have to cost and how many people I would have to sell it to. (Or whatever my business model was.)

It was EASY. It was very simple MATH. There was no more guesswork. There were no more mysteries. I knew exactly what I had to do to get what I WANTED. So I got to work and got it. And it happened very quickly because I had FOCUS on what I had to do.

I believe the #1 problem that entrepreneurs have is that they have no FOCUS on what they really WANT. They simply think, "I want to make a lot of money."

Well, I've got news for you, if you think that way, you're DOOMED and you might not even realize it yet. NO ONE just goes out and makes some mysterious amount of money from their efforts.
And no one makes a million without making one dollar first. Write that down.

In order to accomplish whatever amount it is that you want, you must have a specific dollar figure in mind. You must then work the "math" and process backwards to create a plan to accomplish that goal.
You must work that process back to the smallest incremental action step of your path to achieve what you want.

Have you ever heard...
"The journey of a thousand miles must begin with a single step."
Well, business is the same way. The journey to a million dollars, or even $100,000/year, must begin with a single dollar.

In order to accomplish that single dollar, you must put a 'system' in place to earn that dollar. But if I told you all you had to do is earn one dollar to be incredibly rich, you'd quickly and easily figure out how to do it.
Do you realize that if you can figure out how to make $1 of profit that you are 90% of the way to making $100,000/year and beyond? All you have to do is REPEAT the process of what it took to make that $1 of profit. It's called scalability.

Did you know that Mount Everest is exactly 29,035 feet high?
Well, you might not know that, but I can guarantee you that anyone that attempts to climb Mount Everest knows that. And they know that before they take one tiny step up the mountain.

That 29,035 feet must be the dollar amount that you want to earn. You must have a very SPECIFIC amount in mind for the next financial goal you wish to accomplish. And set that goal as a realistic figure so it is easily reached. You can always revise your goals as you go. That's why I stated earlier that the ultimate lifestyle you want is a lot cheaper than you realize.

So stop falling into the trap that you are just "working as hard as you can" and however much money you make will be the result.
I am trying to tell you... THAT'S THE KISS OF DEATH.
That's the best way to keep from making money, if any.

You need to learn to THINK of everything you want backwards. Reverse engineer what you want. Visualize what you want and "see" what the path is to get back to where you are now.

Then start walking down the path towards what you want. And do it one small step at a time. Because the only way to get from here to there is many small steps. There is no other way, so why waste your time doing anything else.

With Internet Marketing, it at all starts with one Web Site visitor. Then one opt-in subscriber. Then finally one order. Not 100 orders, not 10,000 subscribers, not 1,000,000 visitors. ONE of each.

So stop making all of this HARDER than it really is. Start getting ONE MORE of each of everything you want and then SCALE that to achieve your SPECIFIC goals.

You CAN climb your "Mount Profit" no matter how high it is for you. But remember to plan your climb by knowing EXACTLY how high that mountain is before you start your climb. You stand a much better chance of reaching the top if you aren't just climbing in the dark.
-----------------------------------------

John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com
(c)2003 MarketingSecrets.com. All rights reserved.

It's happening. Again. The Internet marketing 'game' is rapidly changing... again.

Email marketing is under attack like never before...
Pending legislation. Spam filters. Email overload.

Internet users' inboxes are full. They are loaded with junk and they are tired of the hassle. Opt-in rates are on the decline -- and they will continue to fall.

So the cries are coming from many Internet marketing circles...
"Email marketing is dying -- it's only a matter of time."

That's right. Many people see Email marketing dying completely. Many marketers are already positioning themselves to do business without it.
Why are they preparing to do without it?

Because it's just going to be too much of a hassle to get people to opt-in. And if that's not enough, it's going to be such a hassle to get around spam laws, filters, and other nuisances.

Well...
Do you want to know what *I'm* planning on doing?

I'M PREPARING TO MAKE MORE MONEY THAN EVER FROM EMAIL MARKETING.

That's right. I'm planning to make more money than I already do with Email marketing.

(And I have some single lists that are generating 6-figures a year in profit -- automatically. And that's just their affiliate income; it has nothing do with my product sales.)

As more and more marketers RUN AND HIDE from Email marketing, I am positioning myself to CASH IN like never before... And I'm suggesting you do the same.

But first, where are many marketers running "TO"? As an alternative to Email marketing, many of them are running to start BLOGS.

If you haven't heard of it yet, "blogging" is basically like keeping an interactive diary on a web site. It's another way to publish information on the Internet.

Blogs ARE a good marketing vehicle. In fact, there are many people that are profiting quite nicely by running a blog.

My friend, Jason Cain, is one of these people. Jason is a diehard "blogger" and he has a fantastic marketing-related blog at:
http://www.goldblogger.com

You should check it out. He writes a lot of great stuff and it's fun to read the "comments" that some of the readers post on the blog's site. Jason also has a great course that teaches people how to profit from running a blog, and you can check that out at:
http://www.goldblogging.com

But let's get something straight! Blogs are *NOT* going to replace Email marketing. It's not gonna happen.

I do think blogs ARE a great publishing tool for increased exposure and can improve someone's marketing, but Email marketing still has many major advantages.

Without going into a long tirade about why Email marketing is the ultimate marketing tool, I'll just put it like this...

If your marketing message can be delivered to the same place that a personal note from Grandma is, it's more effective than any alternative. I'll just leave it at that.

So again, blogs aren't going to replace Email marketing, but they are a great *additional* marketing tool to use. Heck, I'll probably end up with a little blog for MarketingSecrets.com sometime soon. Anything that brings you more exposure (i.e. more prospects) is a "good" thing.
But back to Email marketing...

As it becomes harder and harder to use Email marketing it represents a fantastic opportunity for marketers willing to put in the extra WORK.
Gee, what a novel approach. The more WORK you do, the more money you make.

If you haven't figured it out yet, the people making the big bucks online are some of the hardest working folks around. That "work" usually translates into DIFFERENTIATION. Being different from other marketers and competitors to separate themselves from all the "noise" online.

But most people aren't willing to do the extra work, and so those that are end up making more money as a result.Email marketing is going to be the exact same way.

Aside from having to comply with legislation (i.e. most likely using double opt-in methods and keeping detailed records of all subscriptions) and getting around spam filters, the biggest challenge will be getting the opt-in.

Opt-in rates have been on a steady decline and it's no surprise as to why. People are just overloaded with email. In order to get someone to opt-in to YOUR list, it's going to come down to the OFFER -- the backbone of selling.

The Opt-in itself has evolved a lot in the past 14 years that I've been marketing online. You used to be able to put up a simple form that just said, "Get my newsletter" with no other description and people would opt-in by the truckload.

It's not that easy anymore -- and it's only going to get worse.So how do you adapt? It's easy...SELL THE OPT-IN.

Now I don't mean "sell" as in charge money for it. I mean "sell" in relation to salesmanship and marketing. You need to make your opt-in a compelling OFFER.

It's going to become so hard to get people to freely opt-in to your list or autoresponder course that you will really have to WORK to get them to do it.

But before I go any further, I will say this. THE WORK WILL REALLY PAY OFF. Mark my words. Marketers that ARE able to successfully continue using Email marketing will CLEAN UP in the near future and beyond.
(Because most marketers will stop using Email marketing because of all the work involved.)

So What's The Best Way To Get An Opt-In?
It's simple. It's called a SALES LETTER.
And, YES, I'm being serious.

Now, this sales letter doesn't have to be very long, but all the powerful elements of a typical sales letter need to be there:

1. A compelling benefit-driven headline.
2. Some descriptive text.
3. Intriguing bullets.
4. Testimonials.
5. An implied value.
6. A "bribe" or gift for taking the call to action. (Opting in.)Now all of this seems like a lot of work. And it is, initially. But once you create this page it will work by itself. Again and again and again.

This page only has to be a couple scrollable pages in length. You can create a very short version of this that will be very effective.So you will have a benefit-drive headline that is related to WHAT THE HECK THEY WILL GET OUT OF joining your list.Then you will briefly describe why they should get it and also use several bullets to illustrate this.

You should use a few testimonials from other happy subscribers.
You need to give it an implied value. You can do this by saying, "This course is a $97 value."Then the most important part of all -- A BRIBE. Offer a free bonus gift if they opt-in right now.

You might be reading this thinking I'm off my rocker. I can assure you, I'm not. In fact, I've been using this exact opt-in model with several of my projects (non-marketing related) for nearly two years now. This *IS* the future of the opt-in. Mark my words.
And here's some else...

You'll also find, like I have, that the more 'effort' it takes your prospect to opt-in (such as reading a little sales letter) the more RESPONSIVE they will be to offers from you. It's a FACT and I have several years of data to back it up. But the reason for this is simple -- they are more qualified by the time they join your list.

Here's How You Should Be Positioning Your Marketing...
Right now you are probably using pop-up or pop-over boxes to capture opt-ins -- whether on entry or on exit. You might also be using a little opt-in form mixed in with content on some of your web pages. CONTINUE to use them to collect opt-ins.

Keep using them until the opt-in rate drops so badly that it isn't worth wasting that precious online real estate on your site.

But while you continue using these methods, and looking into the future, you NEED to also setup a SEPARATE PAGE for each opt-in list you're building using the "mini sales letter" model I have described above.

On all your opt-in boxes that you are currently using you can have links such as "Click here to learn more..." or "Click here to learn how to get a $197 gift today..." etc. etc. And those links will go to this new sales letter opt-in page -- because that page WILL "close" (i.e.get them to opt-in) some people that would not have joined from the small opt-in form you are currently using.

Here's another tip. Register a domain name specifically for your list. When you send messages to your list, your "From" address, unsub URLs, and everything else mentioned in those emails will promote this domain name.

If a subscriber ever wonders what list they are on or why, they can always go to that domain name. And what will they find when they get there? The mini sales letter that sold them the opt-in. This will reinforce their decision to KEEP their subscription.

So don't run and hide from all the Email marketing challenges that are appearing. EMBRACE THEM AND PROFIT.

By John Reese
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